Thought Leadership and Story-Finding by Rhea Wessel:
How to generate a constant stream of story ideas to grow your business
Story-telling and story-finding are two different things. In this session, Ivy professionals will learn how to find stories that position you and/or your firm as the go-to expert in your niche – as thought leaders.
Rhea Wessel, an American writer in Germany and graduate of Columbia University, will introduce you to the Story-Framing System she created. It will help you develop a list of story ideas that are not blah blah content but are born from your thought-leadership niche and serve your audience by sharing your expertise.
The session includes a live story-finding demonstration with a member of the audience. You will map your own ideas and understand how to generate a steady stream of quality story ideas to promote your business.
This is a mini workshop that builds on itself. Please be on time and get ready to work in breakout with other members of the Ivy Circle.
After the session, those who sign up will go to a nearby restaurant for dinner and drinks for more networking.
What to expect:
- • Learn the 3 steps to thought-leadership writing and the ingredients of a good piece of writing in the thought-leadership style
- • Use the Story-Framing System to create a list of story ideas born of your thought-leadership niche that you can begin writing immediately
After the session, those who sign up for the restaurant option will go to a nearby restaurant for food, drinks and more networking. At the restaurant, you pay for what you consume.
Ivy Circle Deutschland is an initiative to organize an alumni association network of prominent American and British educational institutions in Germany. Ivy Circle Deutschland seeks to encourage and coordinate social, cultural, and educational events among alumni association members. Individuals can join only through their alumni association or club.
Members of the Ivy Circle Munich are Alumni of Brown University, University of Cambridge, The University of Chicago Booth School of Business, Columbia University, Cornell University, Harvard University, The London School of Economics and Political Science, The Massachusetts Institute of Technology (MIT), Oxford University, Penn Alumni Club Germany e.V Princeton University, Stanford University, The Wharton School of Business of the University of Pennsylvania, Yale University.
Ivy Circle Munich is managed by Clemens C. Rinnebach (contact: firstname.lastname@example.org)